NETEZZA ENABLES REVENUE ASSURANCE FOR VIRGIN MEDIA

Netezza Data Warehouse Appliance Performs Queries on Average 250 Times Faster Than Previous System; Allows Telephony Analysis to Move Back In-house

Bracknell, Berkshire — 14 May, 2007 — Netezza Corporation, a leading provider of data warehouse appliances, today announced that Virgin Media is to standardise its enterprise data warehouse and Business Intelligence (BI) platforms on Netezza Performance Server® (NPS®) systems.

Virgin Media, the world’s biggest Virgin company, will use Netezza to analyse customer data such as Call Detail Records (CDRs) from the now fully merged and re-branded companies of NTL, Telewest and Virgin Mobile. During proof of concept testing, the leading entertainment and communications company recorded an average 252 times performance improvement over its legacy Oracle solution.

Howard Watson, chief technology and information officer of Virgin Media, explained, “The project started at Telewest, where we had a data warehouse in place to capture CDRs for regulatory compliance, network routing and telephony high usage analysis. But, owing to the performance issues with the older architecture, we were restricted to querying data specific to international, mobile and premium rate calls for high usage analysis. Now, with Netezza, we’re able to analyse all call types and run historical reports.”

Prior to the NPS system, the company had outsourced the analysis of NTL telephony data: this is now performed in-house with a rapid return on hardware investment expected. Watson continued, “It’s a huge step forward for our credit services and revenue assurance teams to be able to interrogate customer data in real time.”

Dave Kloc, Vice President, European Operations for Netezza added, “The challenge of a high-volume, revenue-driven model is that any revenue loss has a high impact. Because Virgin Media operates in a volatile, quickly-moving sector, it must react quickly to changes in market conditions. In order to maintain and grow its revenues, the company needed a high level of data visibility, along with rapid, accurate reporting. Netezza has delivered that, along with a seamless transition for the users, who continue to use their existing BI tools - Informatica and Business Objects – with no interruption or change.”

The Netezza Performance Server system is a market-leading data warehouse appliance built specifically to analyse terabytes of detailed data. The NPS system stores, filters and processes terabytes of data within a single unit, analysing only the relevant information for each query. This allows the NPS system to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity for Virgin Media.

About Virgin Media
Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company - the UK's only quadplay of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK's first high definition TV service and V+, our high specification personal video recorder. We're the UK's most popular broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone. Virgin Media is the largest Virgin company in the world and has almost 10 million customers. To find out more visit www.virginmedia.com.

About Netezza Corporation
Netezza is a leading provider of data warehouse appliances. The Netezza Performance Server data warehouse appliance integrates database, server and storage platforms in a purpose-built system to perform detailed queries and analyses on large volumes of stored data. Recognizing the limitations of traditional data warehouse solutions, Netezza designed its NPS family of data warehouse appliances specifically for analysis of terabytes of data 10-100 times faster than traditional solutions, with a lower total cost of ownership and greater ease of use. Based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific. For more information about Netezza, please visit www.netezza.com.

 

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