Strategic Partnership Yields Multi-Year, Multi-Million Dollar Deployment of Next-Generation Customer Acquisition and Analytics Platform, Powered by the Netezza Performance Server® (NPS®) System
Framingham, Mass. and Wakefield, Mass.—October 29, 2004—Netezza Corporation and Epsilon, a leading relationship marketing provider, announced today that they are enabling one of the world’s top five financial institutions to implement a next-generation acquisition marketing database to gain real-time insight into customer behavior. The customer acquisition and analytics platform will be built and hosted by Epsilon and powered by the Netezza Performance Server data warehouse appliance. The leading financial services provider will use the solution to support multiple business units, including consumer credit card, small business and home equity.
Working together, Netezza and Epsilon offer data-intensive organizations an unparalleled solution for quickly and comprehensively analyzing terabytes of data. Companies can leverage this solution to implement marketing campaigns and strategies that lead to long term and profitable customer relationships. This provides a particularly strong advantage in the highly competitive financial services industry where customer loyalty is paramount to success.
Since early 2003, Epsilon has been leveraging the NPS system to dramatically
lower its processing times on multi-terabyte databases for its customers across
numerous industries. The NPS system allows Epsilon to analyze terabytes of detailed
data 10 to 50 times faster than any other solution on the market, while consolidating
its datamarts and lowering overall total cost of ownership.
“This win further validates Epsilon’s ability to enhance marketing
strategies for large database marketers that deliver revenue growth through
customer acquisition, cross-sell and loyalty marketing,” said Michael
Iaccarino, president and chief executive officer, Epsilon. “The solution
that we deliver in concert with Netezza provides greater performance, flexibility
and data access for planning, deploying and optimizing integrated marketing
programs.”
“The financial industry is experiencing an enormous growth in data, especially as more and more consumers turn to online resources to conduct banking transactions,” said Jit Saxena, co-founder and CEO of Netezza Corp. “The NPS system is built specifically for this challenge. It empowers organizations to get more value out of those transactions by fully analyzing historical data to identify trends and patterns. With the ability to gain valuable insight into consumer behavior, organizations can make better, more informed business decisions.”
About Netezza Corporation
Netezza is a fast-growing provider of enterprise-class data warehouse appliances
that deliver breakthrough performance and ease-of-use at a fraction of the cost
of traditional data warehouses. The Netezza Performance Server® (NPS®)
system enables Fortune 1000 customers with terabytes of dynamic, detailed data
to dramatically simplify even the most complex Business Intelligence (BI) initiatives.
By architecturally integrating database, server and storage within a single
appliance, the NPS system delivers 10 to 50 times the performance at half the
cost of existing systems. Customers who have recognized the performance benefits
of Netezza’s approach include AT&T Wireless, CNET Networks, Epsilon,
Orange UK, Premier, Inc., Shoppers Drug Mart Corporation and The TJX Companies.
Founded in 2000 and based in Framingham, Mass., the Company has raised more
than $53M from leading venture capital firms, including Matrix Partners, Charles
River Ventures, Battery Ventures, Orange Ventures and Sequoia Capital. For more
information about Netezza, please visit www.netezza.com.
About Epsilon
Epsilon is a leading relationship marketing company that helps clients create
measurable business results through integrated marketing services. Epsilon is
committed to maximizing the value, growth and loyalty of clients' customer and
prospect portfolio through core services including data analysis, multi-channel
direct communications and database marketing. Epsilon services enable clients
to build enduring customer relationships by identifying marketing opportunities
and creating actionable customer insight. Founded in 1969, Epsilon maintains
offices in Boston, Dallas, St. Louis and Washington, D.C.
For more information on Epsilon see www.epsilon.com.
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